millennials trust youtube stars 200x150

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

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62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube CreatorAs more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.
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