W3 Marketing Lab

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

64 Percent of Consumers Use YouTube to Review Electronics Before PurchaseConsumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
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