Consumers Use YouTube For Shopping 200x133

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

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64 Percent of Consumers Use YouTube to Review Electronics Before PurchaseConsumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
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