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Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

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Instagram Video Was the Big Hit of Viacom’s 2016 VMA’sWhile linear broadcast ratings were down for the 2016 VMA’s, digital video views and engagements saw significant increases – especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!
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