W3 Marketing Lab

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’sWhile linear broadcast ratings were down for the 2016 VMA’s, digital video views and engagements saw significant increases – especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!
Tubular Insights Feed