W3 Marketing Lab

Live Streaming vs Video on Demand: Why Brands Need to Consider Both

Live Streaming vs Video on Demand: Why Brands Need to Consider BothAdoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It’s a trend that video marketing teams need to consider as part of their digital strategy.
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