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No, Marketers, Not All Video is Created Equal

No, Marketers, Not All Video is Created EqualInstead of developing a coherent strategy for their videos, many brands often often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.
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