Tag Archive for: Audience

Data Is Critical To Avoid Slippery Surface of Irrelevant Creative 200x133

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

One of the largest panels at Advertising Week 2017 tackled one…
Online Video Strategies for Audience Development 200x133

Why Audience Development is Becoming a Cornerstone Strategy for Digital Video Publishers

Data-driven audience development strategies are becoming the…
mobile video advertising 200x133

SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Below is what happened in search today, as reported on Search…
youtube certified 200x200

A YouTube Certified Team is Key to Audience Growth

Did you know that YouTube has an extensive certification program,…
timely video content 200x150

Create a Buzz with Your Target Audience with Timely Video Content

As part of a Hero, Hub, and Hygiene video strategy, there is…
video marketing target audience 200x133

Are Video Advertisers Targeting the Right Audience on YouTube?

Did you know that 40% of baby product consumers actually live…
Video Marketing Digital Social Contract 200x133

Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies,…
mobile video advertising 200x133

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of…