Tag Archive for: Campaign

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Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit…
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How Hyundai’s ‘Shackleton Returns’ Video Campaign Drove Automotive Brand To Top Position

‘Shackleton’s Return’ by Hyundai is a remarkable example…
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Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign…
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Is a local SEO campaign like a sitcom?

Strong local SEO is no laughing matter, but columnist Jenny Foster…
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Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET

Only UET will be supported for conversion tracking by the end…
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7 Tips for a Successful Snapchat Video Marketing Campaign

Snapchat’s not all flirting and face swaps — there’s huge…
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Political Campaign Ads Trump Super Bowl Content on YouTube in January 2016

Political video ads claimed 3 out of the 10 most viewed video…