Posts

How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers

According to SLI Systems, people who use on-site search are more…

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

Since 1923, Warner Bros. has been one of the leading entertainment…

Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools…

Top Media Publishers Drive 86% Growth in Video Views on Facebook

Media companies are generating millions of views and engagements…

Using call and SMS data to drive new customers

Voice search now accounts for 20% of queries on Google’s…

Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist…