W3 Marketing Lab

Marketers

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News …

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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, …

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Search Engine Land for the full article. …

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Facebook Dwell Time: What Video Marketers Need to Know

While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network. Tubular Insights Feed