Tag Archive for: Matter

No Matter How You Define It, Generation Z Can’t Live Without YouTube
There's great news for brands and publishers as two new studies…

Even Influencers Need Influencers: Why Micro-Influencers Matter for Social Video Campaigns
Influencers are building their own brands online using curated…

Online Video Metrics that Really Matter for Brand Advertisers & Their Agencies
We've already covered the online video metrics that matter for…

Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers
In the second of our series, we take a deep-dive into the online…

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators
Over the past decade, video measurement has gotten much more…