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When Data Meets Creative – How the Ball Street Network Competes with Giants like BT Sport

Cult followings for the likes of True Geordie and The Redmen TV have seen the Ball Street Network’s viewership rival that of some of the biggest publishers in the sports space, attracting big name sponsors like EA Sports, and EPIC Games. The post When Data Meets Creative – How the Ball Street Network Competes with …

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When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars …

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