W3 Marketing Lab

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Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some …

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In 2017, Every Brand Needs to Have an Influencer Strategy

In April 2017, Tubular tracked 8M influencers who collectively drove 759B video views. This compares to 180B total monthly views for media and entertainment organizations, and 24B views for brands. That’s why every brand needs an influencer strategy for their marketing campaigns. Tubular Insights Feed