W3 Marketing Lab

Platforms

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Search Engine Land for the full article. …

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“Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016

As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call… Please visit Search Engine Land for the full article. Search Engine Land: …

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