W3 Marketing Lab

publishers

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine …

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads Read More »

Video Consumption is Increasing and Media Publishers and Influencers are the Winners 200x134

Video Consumption is Increasing and Media Publishers and Influencers are the Real Winners

Each year for the past three years, Activate has taken a deep dive into major consumer trends, technology innovations, and industry dynamics as part of the Wall Street Journal D.Live Conference. This year, the management consulting firm identified nine important insights that it predicts will shape or reshape the media industry in the year to …

Video Consumption is Increasing and Media Publishers and Influencers are the Real Winners Read More »

Data Is Critical To Avoid Slippery Surface of Irrelevant Creative 200x133

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars …

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers Read More »

Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles. The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, …

Google making renewed effort to help news publishers drive more subscriptions Read More »

sponsored video news and sports 2017 200x133

News and Sports Publishers Back Sponsored Video to Win

Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers. Tubular Insights Feed