W3 Marketing Lab

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Why Halloween on YouTube is a Year Round Opportunity for Brands and Creators

Why Halloween on YouTube is a Year Round Opportunity for Brands and CreatorsVideo content created around Halloween, especially makeup tutorials, has real longevity, and uploads from a couple of years ago are still generating views and engagement on YouTube. Halloween makeup videos uploaded in 2013, accounted for 71% of views generated before October 2014. That’s great news for creators, viewers, as well as Influencers and the brands who want to work with them.
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