W3 Marketing Lab

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV Shows

YouTube Reaches More 18-49 Year Olds Than Top 10 Primetime US TV ShowsIn its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.
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